<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>The edges of this blog are still a little fuzzy…</description><title>Things inside my head</title><generator>Tumblr (3.0; @superdifficult)</generator><link>http://superdifficult.com/</link><item><title>Why timesheets need to die! (or change)</title><description>&lt;p&gt;I work in advertising. I don’t know of a single person who works in marketing or advertising who doesn’t do timesheets. I also don’t know of a single person who enjoys doing them. I think it’s time for companies to abolish them. Here’s why:&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;&lt;strong&gt;They will never be accurate.&lt;/strong&gt; Unless you are someone who writes down every start and stop of work and every job you work on, your time sheets will not be accurate. When someone interrupts you for 5 minutes to talk about a job, should you put that in your time sheets? Should your timesheets reflect the momentum lost on the job you were working on from the interruption? These are questions for the &lt;em&gt;ideal &lt;/em&gt;scenario. MOST people I know don’t have this problem because they are filling out time from the last four weeks and are hopelessly trying to remember what they did for several days 3 and a half weeks ago. In other words, most people’s timesheets are horribly inaccurate. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;They don’t reflect what matters.&lt;/strong&gt; We don’t sell our time, we sell our results. We should be working on finding away to price the value of those results, not the time it takes us to produce them. &lt;/li&gt;
&lt;li&gt;&lt;strong&gt;They don’t reflect what we bill. &lt;/strong&gt;Most companies will quote on work (based on erroneous timesheet data…see #1 above), then when the work is delivered, they will look at the timesheets and figure out what should have been billed based on time spent. Then they tell the client what that number should have been, but never charge them for it. Sometimes this gives an account manager some leverage to ask for more money in the future, but for the most part timesheets never actually affect the final bill.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;They encourage people to work to time goals rather than client goals. &lt;/strong&gt;When someone knows how many hours they have for a job, they tend to stick to them (or at least falsely report they did in their timesheets) regardless of how much (or little) work a job may need. This often leads to poor work being delivered because people ‘ran out of time’. It also keep focus on time goals rather than results. All people think about is that if their timesheets reflect a good work effort, then they will be rewarded–which is mostly true!&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;In all fairness I do see some value in timesheets. IF you can get good data, they help you estimate future work and avoid surprises. And when you get that rediculous client that demands to see the time applied to their account, you have something to produce. But if you cannot get employees to enter their time accurately, and you cannot get them to understand &lt;em&gt;why&lt;/em&gt; they matter, then timesheets can only hurt you. &lt;/p&gt;
&lt;p&gt;IMO, the best way to help with the timesheets problem is to make them DEAD simple.&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;Timesheets are a quick snap-shot and don’t need to be hyper-precise, so let employees round to the hour. &lt;/li&gt;
&lt;li&gt;Drop all other information beyond beyond the job and the time.&lt;/li&gt;
&lt;li&gt;Don’t track sick days, holidays, doctor appointments, etc. if you can avoid it.&lt;/li&gt;
&lt;li&gt;Get rid of your crappy software RIGHT NOW. Write your own. KEEP IT SIMPLE.&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;And I think a healthy reminder to employees from time to time about how timesheets help the company get paid is a good idea too but it should come hand-in-hand with a reminder that &lt;em&gt;results&lt;/em&gt; are ultimately what a company gets paid for.&lt;/p&gt;</description><link>http://superdifficult.com/post/17995874074</link><guid>http://superdifficult.com/post/17995874074</guid><pubDate>Tue, 21 Feb 2012 00:02:00 -0500</pubDate></item><item><title>Further proof that Apple is moving away from the Mac and towards simply building screens</title><description>&lt;a href="http://www.macrumors.com/2012/02/16/apple-officially-drops-mac-name-from-os-x-mountain-lion/"&gt;Further proof that Apple is moving away from the Mac and towards simply building screens&lt;/a&gt;</description><link>http://superdifficult.com/post/17720081484</link><guid>http://superdifficult.com/post/17720081484</guid><pubDate>Thu, 16 Feb 2012 14:08:49 -0500</pubDate></item><item><title>Beyond the Apple TV (or why an Apple TV makes sense)</title><description>&lt;p&gt;Apple gets it. It’s been a long time coming, but they are now about to change everything…again…massively. You got a sense of this when iCloud launched and when they shifted the MacOS to look more like iOS, but until today, I didn’t really see the bigger picture.&lt;/p&gt;
&lt;p&gt;&lt;img align="right" height="158" src="http://images.apple.com/macosx/mountain-lion/images/features_messages_everywhere.png" width="303"/&gt;&lt;/p&gt;
&lt;p&gt;Mountain Lion makes it blindingly obvious that apple is no longer selling devices. They are selling an ecosystem. They are selling windows into your data. It explains why a TV suddenly makes sense. &lt;/p&gt;
&lt;div&gt;
&lt;p&gt;Everyone thinks an Apple TV will be all about the interface or some cool new way to interact with the television. I agree that is a big part of it–-a television doesn’t work well with a keyboard, mouse or touchscreen, so they need something new. But people are forgetting that a TV with the coolest interface ever is useless without the desire to watch it. So, what’s going to be on there? Cable (does anybody watch cable TV anymore?) iTunes content? You can already get &lt;em&gt;that&lt;/em&gt; through an AppleTV (the little black box).&lt;/p&gt;
&lt;p&gt;So what’s going to be on an Apple TV? In short, everything you care about.&lt;/p&gt;
&lt;p&gt;The TV is going to be your computer, just like your iPad is, just like your phone is, just like your MacBook and iMac are. They are all your computer because what makes your computer yours will not be &lt;em&gt;on&lt;/em&gt; one single device. It will be on iCloud. The TV and iPhone and iPad and MacBook and iMac will all just be windows into the same data.&lt;/p&gt;
&lt;p&gt;What’s really cool about this is this really frees any one device from being the centre of your digital life, which means that any one device could easily be used to control another. This means your iPhone can become your iPad’s remote, or your TV remote, or your MacBook can control your iPhone (make a phone call), or your AppleTV. All of them just sharing your data back and forth.&lt;/p&gt;
&lt;p&gt;&lt;img align="left" height="165" src="http://images.apple.com/macosx/mountain-lion/images/features_airplay.png" width="303"/&gt;&lt;/p&gt;
&lt;p&gt;And ultimately what is happening here is that Apple is free to put a screen on anything. Perhaps your iPhone starts your car, or your car queues up a show on your media player when you get home, or your child does homework on your coffee table’s screen and then review it with you on the television.&lt;/p&gt;
&lt;p&gt;It’s not the hardware (i.e. the ability to put the internet on your fridge) that makes this all possible, it is the removal of the data from any one device that makes this possible. And that is only possible if the OS on all devices supports that.&lt;/p&gt;
&lt;p&gt;&lt;span&gt;This is why Apple is so far ahead. With all of their OSs aligning and taking more and more advantage of iCloud, they are perfectly poised to make this happen. &lt;/span&gt;Many companies have bits and pieces of this vision, but no&lt;span&gt; one else has this level of integration. No one else has your documents, apps, media, personal files, email, preferences, etc. as well as has your consumer electronic dollars being spent in their hardware. No one else has the big picture.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Images courtesy apple.com&lt;/em&gt;&lt;/p&gt;
&lt;/div&gt;</description><link>http://superdifficult.com/post/17718244678</link><guid>http://superdifficult.com/post/17718244678</guid><pubDate>Thu, 16 Feb 2012 13:17:00 -0500</pubDate></item><item><title>"I just wonder how many people fall by the wayside because they can’t push their point home and..."</title><description>“I just wonder how many people fall by the wayside because they can’t push their point home and therefore don’t quite get what they want. Nobody respects you later for having been a nice guy and given up. You gotta get it. You have to get it now because you’re gonna wear what you got, basically. You can be very unpopular on the route, but if you’re right, all is forgiven.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Ridley Scott on pursuing his vision for the movie Alien, 2003 Director’s Commentary (via &lt;a class="tumblr_blog" href="http://jted.tumblr.com/"&gt;jted&lt;/a&gt;)&lt;/em&gt;</description><link>http://superdifficult.com/post/17712723236</link><guid>http://superdifficult.com/post/17712723236</guid><pubDate>Thu, 16 Feb 2012 10:27:50 -0500</pubDate></item><item><title>What's Missing From Social</title><description>&lt;p&gt;While I am an avid user of many of the social platforms out there today, I have never really bought into the idea that these platforms were somehow an improvement on how people already communicate. They certainly have their strengths and place in the world. For example: I think Facebook is a great way to stay in touch with those who are less close to you–people who simply wish to skim your life; Twitter is perfect for sharing thoughts of yours with a large audience which is mostly made up of people you don’t even know; Linkedin is great for keeping in touch with every single work colleague you have ever encountered in your life…etc.&lt;/p&gt;
&lt;p&gt;The clear trend that I see here is that all of these services only providing you with superficial connections to people. And what they are missing is that deeper connection. The ability to really share your life and experiences is a powerful and meaningful way with someone very close to you, like say a life-long best friend living abroad, or perhaps your kid who is away at school or summer camp.&lt;/p&gt;
&lt;p&gt;I want to be able to express the true me–not to everybody, but to certain close people. It’s time for social to find a soul.&lt;/p&gt;</description><link>http://superdifficult.com/post/16817527899</link><guid>http://superdifficult.com/post/16817527899</guid><pubDate>Tue, 31 Jan 2012 08:52:07 -0500</pubDate></item><item><title>A breathtaking video of urban BASE jumping in Singapore.</title><description>&lt;a href="http://theatln.tc/zHgo2L"&gt;A breathtaking video of urban BASE jumping in Singapore.&lt;/a&gt;</description><link>http://superdifficult.com/post/16715054517</link><guid>http://superdifficult.com/post/16715054517</guid><pubDate>Sun, 29 Jan 2012 15:40:00 -0500</pubDate></item><item><title>Whatever happened to the integrated agency?</title><description>&lt;p&gt;Time and time again, I see big creative ideas (as well as bad ideas) generated by the old school advertising guys. I know that for the most part that is still where the big budgets are and it’s not that great ideas don’t come from the digital guys, but the vast majority of the time it’s digital folks executing banner ads or web site designs based on some larger campaign that came from the traditional guys.&lt;/p&gt;
&lt;p&gt;The problem is not that we need to give more time to the digital guys or even to let them lead campaigns. The problem is that we need to stop seeing digital and tradition as two different things. We are all just a bunch of creative people coming up with great ideas. Whether or not they become a web site, a print piece, a TV ad or something completely different, it doesn’t matter.&lt;/p&gt;
&lt;p&gt;This could have been a TV spot, a print campaign, turned into banner ads, or an entire campaign, instead, it’s just a video produced for YouTube:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=aMfSGt6rHos"&gt;http://www.youtube.com/watch?v=aMfSGt6rHos&lt;/a&gt;&lt;/p&gt;</description><link>http://superdifficult.com/post/16567248521</link><guid>http://superdifficult.com/post/16567248521</guid><pubDate>Fri, 27 Jan 2012 00:53:03 -0500</pubDate></item><item><title>theformofbeauty:

newniceandfun:
Seen at Paris-Photo,...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lum9zkVmOP1qekwzuo1_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_lum9zkVmOP1qekwzuo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lum9zkVmOP1qekwzuo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lum9zkVmOP1qekwzuo4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://27.media.tumblr.com/tumblr_lum9zkVmOP1qekwzuo5_400.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a href="http://theformofbeauty.tumblr.com/post/12783675398/newniceandfun-seen-at-paris-photo-german-born"&gt;theformofbeauty&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://newniceandfun.tumblr.com/post/12783655302/seen-at-paris-photo-german-born-china-based"&gt;newniceandfun&lt;/a&gt;:&lt;/p&gt;
&lt;p&gt;Seen at Paris-Photo, German-born, China-based &lt;a href="http://www.photomichaelwolf.com/intro/index.html" title="Michael Wolf"&gt;Michael Wolf’s&lt;/a&gt; &lt;em&gt;Tokyo Compression&lt;/em&gt; series, taken on the city’s subway, is literally breathtaking. Faces of Tokyo commuters are pressed up against  condensation-soaked windows, creating small pools of mist as they  breathe in and out, struggling for air.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://superdifficult.com/post/13881609183</link><guid>http://superdifficult.com/post/13881609183</guid><pubDate>Wed, 07 Dec 2011 14:22:08 -0500</pubDate></item><item><title>How to save BlackBerry</title><description>&lt;p&gt;Okay, so this is just a bit of rambling off the top of my head, but it occurred to me that there is a solution out there for RIM that might save the BlackBerry as well as open a door for another company. The solution is that Amazon needs to buy RIM. I hate to say it because it would be yet another example of a Canadian company going south of the border, but I think the partnership between the two will be mutually beneficial and give BlackBerry the biggest piece missing from it’s offerings: content.&lt;/p&gt;
&lt;p&gt;When I look at what RIM’s biggest problem is, it is that people have stopped buying their product. (This is not entirely true-in many markets BlackBerry is still growing, but they have squandered their commanding lead.) Why? Because people want more from them.&lt;/p&gt;
&lt;p&gt;After doing a very non-scientific survey of BB owners and non BB owners, many have simply said they will not buy a BB because they are behind in both hardware and software. But I would argue that there was a time where iPhone hardware was behind BB and yet people still went out and bought them in droves. The motivation IMO was the experience. People wanted to have a futuristic touch-screen device. People wanted something that was cool and exciting. And people wanted apps. But people have stayed with the iPhone and adopted Android because they have continued to offer more.&lt;/p&gt;
&lt;p&gt;Apps are easy to port or copy and can be delivered as webpages are now (i.e. not through an ‘app store’). And the RIM hardware will catch up, as will the OS (with QNX next year). Apple have seen the long term plan and have realized that these devices (and the future devices that won’t be in our pockets, but around our houses, in our cars and eventually everywhere) are going to just be windows into a world of content: web pages, social feeds, music, video, magazines, books, etc. So really, whoever has access to the best content and the best experience accessing it are going to be the company that people want to buy their device from (just like how easy access to loads of apps helped make the iOS and Android platforms.)&lt;/p&gt;
&lt;p&gt;Currently, there is an online content race happening. With Netflix splitting their DVD mail service off (genius if you ask me, &lt;a target="_blank" href="http://www.wired.com/epicenter/2011/09/netflix-qwikster-split-licensing/"&gt;for this reason&lt;/a&gt;), Amazon &lt;a target="_blank" href="http://allthingsd.com/20110923/amazon-announces-special-event-tablet-on-tap/"&gt;stepping up their offerings&lt;/a&gt;, Blockbuster, iTunes, Redbox, Hulu and more, you can bet that partnerships will develop between devices and content services. And as I mentioned before, those devices that come with access to great content will be more popular.&lt;/p&gt;
&lt;p&gt;So, with the future of devices being content, there is still great hope for BlackBerry. How? They need content. And who has great literary, music and video content? Amazon. I think that a partnership between BlackBerry and Amazon would give BlackBerry an advantage that really only Apple currently has. &lt;/p&gt;
&lt;p&gt;Amazon + BlackBerry = success.&lt;/p&gt;
&lt;p&gt;Jesus, I ramble sometimes.&lt;/p&gt;</description><link>http://superdifficult.com/post/10707170922</link><guid>http://superdifficult.com/post/10707170922</guid><pubDate>Mon, 26 Sep 2011 20:17:11 -0400</pubDate></item><item><title>RIM and the new Torch</title><description>&lt;p&gt;A lot of people ask me if I think the new Torch will be a good phone and if they should buy one. Personally, I have owned two BlackBerrys (not &lt;a target="_blank" href="http://forums.crackberry.com/general-discussion-f2/blackberrys-blackberries-1117/"&gt;BlackBerries&lt;/a&gt;) and though I thought one was decent for its time (&lt;a target="_blank" href="http://www.cameraphonesplaza.com/wp-content/uploads/2011/07/blackberry-pearl-8100-reviews.jpg"&gt;Pearl 8100&lt;/a&gt;) and the other is still excellent today (&lt;a target="_blank" href="http://www.bloggersbase.com/images/uploaded/original/87bdf83927456d669e42a3da787277dba6cbe1a0.jpeg"&gt;1st generation Bold&lt;/a&gt;), And though I feel that the new torch is going to be an excellent phone, I don’t think it’s going to be the phone that saves RIM. And the reason for that has nothing to do with the phone. In fact, I doubt there is a phone out there that could save RIM. It’s about the perception of the phone and RIM as a company.&lt;/p&gt;
&lt;p&gt;&lt;span&gt;RIM started out selling &lt;/span&gt;BlackBerrys&lt;span&gt; to businesses and today that is still their largest user base. But people wonder how a PlayBook will fit in at work. And a lot of people wonder if a Torch is going to be as fun as an Android or Apple device for personal use. &lt;/span&gt;How I see this problem is that RIM is not doing a very good job of telling customers how they should perceive their products. I think they should trumpet their past successes in the business world and translate that to people’s personal lives. If a phone kicks ass for me at work, I’m more inclined to believe it will be a serious device for me in my personal live.&lt;/p&gt;
&lt;p&gt;On the other side of the fence trust is quickly building in iOS and Android as business platforms–despite the fact that people are not as confident in those devices for business–simply because they do so much to support people’s personal lives. And now people can’t live without them, so it becomes natural for people to want to use them at work. &lt;/p&gt;
&lt;p&gt;I really think that if RIM are going to succeed in turning the ship around and grabbing large portions of market share, they need to educate customers on what their phones can do. They already have the confidence of the business market and they should build on that and allow people to fall in love with the phone at work so that it will slowly creep into their personal lives. How to kill 7 hours on a flight: crush the powerpoint presentation, queue up several emails, then play angry birds and watch a movie.&lt;/p&gt;
&lt;p&gt;Something Apple did really well when marketing the iPhone was to demonstrate that it can do a hell of a lot of things (there’s an app for that, this is going to change everything, so what do you want your iPhone to be today?) RIM has made a fatal assumption by thinking that everyone believes RIM can build a product like Apple or one of the many excellent Android devices. Touting the PlayBook as having Flash doesn’t really tell me what it can do and doesn’t convince me that BlackBerry has made a good product (though Flash Gordon by Queen was an awesome track). &lt;/p&gt;
&lt;p&gt;One last example to hammer this point home (just to prove that Apple is not the only one who has this figured out): http://www.htc.com/www/tablets/htc-flyer/ The videos on this page make me want an HTC Flyer, but the PlayBook is a better product. The only reason I know that is because I poured through tonnes of reviews and comparisons and really looked at what the PlayBook can do. But why do I have to do the research? Why doesn’t RIM save me the trouble and just tell me, educate me and convince me that their products can do everything the other products can? Make me feel like their phone will empower me the way other smart phones do and THEN show me how it can do things my smart phone can’t.&lt;/p&gt;
&lt;p&gt;P.S. Whoever it was at RIM who said the company needs to be renamed from RIM to BlackBerry deserves a raise.&lt;/p&gt;</description><link>http://superdifficult.com/post/8433819690</link><guid>http://superdifficult.com/post/8433819690</guid><pubDate>Wed, 03 Aug 2011 13:44:00 -0400</pubDate></item><item><title>Awesome web analytics and ad stats</title><description>&lt;a href="http://www.lijit.com/publishers/analytics"&gt;Awesome web analytics and ad stats&lt;/a&gt;</description><link>http://superdifficult.com/post/5549583262</link><guid>http://superdifficult.com/post/5549583262</guid><pubDate>Mon, 16 May 2011 14:29:43 -0400</pubDate></item><item><title>It's been a while</title><description>&lt;p&gt;It’s been a while since I last posted. I’ve been trying to figure some things out. I also started a new job which is slightly all-time consuming. But I’ve also been really trying to find a reason to write and for a long while, nothing seemed to be inspiring me. Recently, work has felt a lot like it did in 2001 when all the money fell out of the web and innovation went through the floor.&lt;/p&gt;
&lt;p&gt;Web 2.0 was a bit of a revolution, but it’s not really anything tangible. Social’s pretty neat, but it’s kind of hard to get excited about getting $5 coupons on Facebook and I’m really feeling that the excitement of social is kind of past. Mobile is neat but to me it has yet to really transcend the web and transform our lives. And I guess at the end of the day I’m still waiting for the thing that’s truly going to give me the same high I had when I was first discovering the internet. I guess I’m still trying to figure this whole thing out.&lt;/p&gt;
&lt;p&gt;But I was inspired by something recently. It was a simple idea that I found in a post on Smashing magazine (&lt;a href="http://bit.ly/k5yU0R"&gt;http://bit.ly/k5yU0R&lt;/a&gt;). Make something yourself. The thing is if you’re not inspired, then there has to be room for improvement. And while all of these digital platforms and ideas out there are not very exciting on their own, there must be millions of ways they can be combined and enhanced to do some truly amazing things.&lt;/p&gt;
&lt;p&gt;And one of the best parts about making something for yourself is that YOU are the client. You are the person who benefits from what you make. And if it helps you, it’s probably going to help other people too.&lt;/p&gt;</description><link>http://superdifficult.com/post/5549568046</link><guid>http://superdifficult.com/post/5549568046</guid><pubDate>Mon, 16 May 2011 14:29:02 -0400</pubDate></item><item><title>We Are The Digital Kids: Ten Things I Have Learned</title><description>&lt;a href="http://wearethedigitalkids.tumblr.com/post/1202586117/ten-things-i-have-learned-part-of-aiga-talk-in"&gt;We Are The Digital Kids: Ten Things I Have Learned&lt;/a&gt;: &lt;p&gt;&lt;a href="http://wearethedigitalkids.tumblr.com/post/1202586117/ten-things-i-have-learned-part-of-aiga-talk-in"&gt;wearethedigitalkids&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p class="sansheaderspaced12"&gt;&lt;span class="sansred10caps"&gt;&lt;a target="_blank" href="http://www.miltonglaser.com/pages/milton/essays/es3.html"&gt;Ten Things I Have Learned&lt;/a&gt;&lt;/span&gt;&lt;span class="sansgrey10"&gt;&lt;a target="_blank" href="http://www.miltonglaser.com/pages/milton/essays/es3.html"&gt;&lt;br/&gt;Part of AIGA Talk in London&lt;br/&gt;November 22, 2001&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class="serifedred14"&gt;“1&lt;/span&gt;&lt;br/&gt;YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.&lt;br/&gt;&lt;span class="sansgreybodytxt9"&gt;This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you…&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://superdifficult.com/post/1210391765</link><guid>http://superdifficult.com/post/1210391765</guid><pubDate>Wed, 29 Sep 2010 09:48:00 -0400</pubDate></item><item><title>Highlights of getting into shape this summer</title><description>&lt;p&gt;For 7 weeks now, I have been lifting weights, improving flexibility, speed and balance, playing beach volleyball, biking 7k each way to work (and all over the city) and eating better. It’s amazing what you can do in 7 weeks.&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Daily bike rides to work leave me with a wicked tan&lt;/li&gt;
&lt;li&gt;People whispering “He’s hardcode!” after I biked to work during one of our torrential downpours of the summer and arrived more wet than if I’d just climbed out of the lake&lt;/li&gt;
&lt;li&gt;Having to add two additional holes to a belt to get it to fit&lt;/li&gt;
&lt;li&gt;Being able to play with and carry my 2 year old for much longer&lt;/li&gt;
&lt;li&gt;Being able to - for the first time in my life - touch my toes without hurting something&lt;/li&gt;
&lt;li&gt;My fiancé calling my sexy and me believing her&lt;/li&gt;
&lt;li&gt;Seeing my love handles almost gone this morning&lt;/li&gt;
&lt;li&gt;Feeling proud to take off my shirt&lt;/li&gt;
&lt;li&gt;Being called svelte by a friend who hadn’t seen me in over a year&lt;/li&gt;
&lt;li&gt;Climbing stairs is no longer a chore&lt;/li&gt;
&lt;li&gt;Faster reflexes saved a bottle of wine that otherwise would have smashed&lt;/li&gt;
&lt;/ul&gt;</description><link>http://superdifficult.com/post/898667400</link><guid>http://superdifficult.com/post/898667400</guid><pubDate>Tue, 03 Aug 2010 12:56:00 -0400</pubDate></item><item><title>Web 2.0 goes way beyond rounded boxes, icons that look like...</title><description>&lt;iframe src="http://player.vimeo.com/video/11529540" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Web 2.0 goes way beyond rounded boxes, icons that look like bubbles and &lt;em&gt;really&lt;/em&gt; nice gradations. It’s become more about online conversations. The sites where this is happening are like a great human conversation compilers in that they allow for people to connect in a infinite amount of ways, all through one place. They allow many-to-many conversations, many-to-one conversations, one-to-many conversations and one-to-one conversations. Many of these site also allow people to have conversations with their data. An example would be a site like Mint.com where users can manipulate their already existing financial information to show them better ways to spend, save and generally understand their money. All this really means that the scale at which people communicate with each other and with their online data is becoming so big, it is becoming the majority of how people use the internet. Conversely people are less and less passively surfing or reading online. We cannot predict how this will continue other than to know that it will continue to be more and more true and continue to evolve.&lt;/p&gt;
&lt;p&gt;Web 3.0 to me is all about the data. All data. Everything from census polls to medical and scientific research to personal shopping habits to search engine results to traffic information to weather patterns to social media conversations to EVERYTHING. I am really excited about the time when this concept reaches critical mass. That’s when the internet will really take on meaning and power. That is when all of the stuff that everyone knows out there will start to be shared and compared and crunched and processed as one data set. That is when the internet becomes one giant computer for everything and everyone.&lt;/p&gt;
&lt;p&gt;Depending on how open people are with their information, we will start to see all sorts of people creating mashups of seemingly unrelated information and displaying it in really interesting ways. A great example of software that’s built for this is Hans Rosling’s &lt;a href="http://www.gapminder.org/"&gt;Gapminder&lt;/a&gt; which was picked up by Google in March of 2007. It’s freely available to use which makes it poised to take advantage of what I think is coming. The knowledge and learnings that will pour out of this data - if it’s handled right - will be astounding. The trends and correlations between things we can’t even begin to see now will open our eyes and, I believe, launch an age of discovery explosion.&lt;/p&gt;
&lt;p&gt;I have always believed that information is gold. In the last few years I have had to revise that to “information is free, making sense of it is gold.”&lt;/p&gt;
&lt;p&gt;Video via &lt;a href="http://www.davidgillespie.com/post/743333995/now-that-everyone-from-cnn-to-mckinsey-to-disney"&gt;David Gillespie&lt;/a&gt;.&lt;/p&gt;</description><link>http://superdifficult.com/post/745780568</link><guid>http://superdifficult.com/post/745780568</guid><pubDate>Mon, 28 Jun 2010 10:30:00 -0400</pubDate></item><item><title>More</title><description>&lt;p&gt;I’m been slowly becoming acutely aware of something lately. The fact is there are so many exciting things happening with media lately: social, mobile, HTML5, semantic markup, open-data movements, users as content creators, etc. and many people out there are starting to get that all of these new fun tools that people get to work with are not what is important, but rather the message that delivered over them and the experiences people have because of them are what are important. This is very exciting because the face of advertising and communication is changing very fast. The digital network that surrounds us (difficult to call it the internet or digital or anything specific because it is becoming so pervasive and so ill-defined) is starting to mature in a way that no longer feels like an experiment, but rather something familiar and more natural.&lt;/p&gt;
&lt;p&gt;So what is bothering me then? I think the problem is two-fold. First, I still haven’t seen anything (or very few examples) where someone has done something truly revolutionary with all of these new and meaningful tools. And second, I haven’t done anything or thought of anything truly exciting or revolutionary despite being completely aware of what is now possible.&lt;/p&gt;
&lt;p&gt;I think the reality is that I have sat on the sidelines, doing my job, for a long time and I haven’t contributed anything personal in a very long time. I think it’s time for that to end. I need to stop being a critic and start being a creator.&lt;/p&gt;</description><link>http://superdifficult.com/post/680984247</link><guid>http://superdifficult.com/post/680984247</guid><pubDate>Wed, 09 Jun 2010 15:24:03 -0400</pubDate></item><item><title>India - Post trip reflection</title><description>&lt;p&gt;India was such an overwhelming, intense place. Every sense of mine was illuminated. The heat (40°C+) and sun and the ground on your bare feet as you walk around in temples. The smell of curry and incense in everyone’s homes and the smell of pollution and smoke in the outside air. The sounds of car horns honking and loud 30 year old diesel engines of every kind everywhere. The taste of every dish - so rich, fragrant and intense. And the bright colours everywhere - in the clothing, the buildings and especially the trucks that are all hand panted. The crowds of people everywhere and the total lack of personal space that comes with living in such density is a very overwhelming factor. By the end of the trip I felt burned out. Used up. Spent.&lt;/p&gt;
&lt;p&gt;But now, having returned, I have to admit that I miss it. It certainly feels as though something is missing here. The calmness is nice, but it’s almost the same as the overwhelmingness: I can’t escape it. There’s nothing &lt;em&gt;here&lt;/em&gt; that compares to &lt;em&gt;there&lt;/em&gt;. And now that I am aware of such an experience, I want to be able to experience it, even if just for a moment.&lt;/p&gt;</description><link>http://superdifficult.com/post/660959621</link><guid>http://superdifficult.com/post/660959621</guid><pubDate>Thu, 03 Jun 2010 16:49:00 -0400</pubDate></item><item><title>Our oarsman was over 80 years old.</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_l3ggyl2L4w1qbh1wko1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Our oarsman was over 80 years old.&lt;/p&gt;</description><link>http://superdifficult.com/post/660911717</link><guid>http://superdifficult.com/post/660911717</guid><pubDate>Thu, 03 Jun 2010 16:30:20 -0400</pubDate></item><item><title>Luxury!</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l3ggajuMrT1qbh1wko1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Luxury!&lt;/p&gt;</description><link>http://superdifficult.com/post/660875903</link><guid>http://superdifficult.com/post/660875903</guid><pubDate>Thu, 03 Jun 2010 16:15:54 -0400</pubDate></item><item><title>A teardrop on the cheek of eternity: the iconic and majestic Taj...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l3gg56MBGN1qbh1wko1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;A teardrop on the cheek of eternity: the iconic and majestic Taj Mahal.&lt;/p&gt;</description><link>http://superdifficult.com/post/660868460</link><guid>http://superdifficult.com/post/660868460</guid><pubDate>Thu, 03 Jun 2010 16:12:41 -0400</pubDate></item></channel></rss>

