Time and time again, I see big creative ideas (as well as bad ideas) generated by the old school advertising guys. I know that for the most part that is still where the big budgets are and it’s not that great ideas don’t come from the digital guys, but the vast majority of the time it’s digital folks executing banner ads or web site designs based on some larger campaign that came from the traditional guys.
The problem is not that we need to give more time to the digital guys or even to let them lead campaigns. The problem is that we need to stop seeing digital and tradition as two different things. We are all just a bunch of creative people coming up with great ideas. Whether or not they become a web site, a print piece, a TV ad or something completely different, it doesn’t matter.
This could have been a TV spot, a print campaign, turned into banner ads, or an entire campaign, instead, it’s just a video produced for YouTube:
